Restaurant Market Research
According to the National Restaurant Association (NRA) there are more than 925,000 restaurants in the United States and industry sales for 2006 are expected to increase 5 percent. The restaurant industry is full of opportunities, emerging trends, and issues; and MRSI has the experienced marketing researchers with the restaurant expertise necessary to maximize the potential of your business.
Restaurant marketing is both an art and a science that is shrouded in mystery for far too many restaurant owners. Unfortunately, many advertising sales people don't want you to know what's really working. They want you to think that the television spots your competitor is running with them will be the answer to all of yours sales-building challenges. Marketing consists of many elements, not just advertising, and our consulting services can assist you with all aspects.
Moreover, our Japanese background and understanding help evolve effective marketing plans that consider tradition and belnd it with consuler desires and ultimately restaurtant success.
Broaden Your Understanding
Market conditions in your area have a significant impact on the profitability of your restaurant. The strength of the local market affects how many customers you will serve and the menu prices that you can charge. We can help you understand your consumers, what they value, what their price points are, and most importantly; we can help you communicate with them in a way that grabs their attention!
Qualitative and Quantitative Marketing Approach
Our marketing research experience covers all aspects of operations and marketing with respect to the Japanese & Sushi Restaurant Market.